Infographic: Political Generations

Our generational research has highlighted how important it is to take a generational frame to understand our shifting relationship with politics. 

 First, a better future doesn’t seem so certain for young people…  Youngest generation feel poorer for longer…
 Younger generations are much less wedded to one particular party…  Do you think of yourself as a supporter of any one political party?
 Younger generations are also much less likely to vote – class and age interact  Generation Y is still much more likely to vote Labour
 The Generational divide on technology drives different behaviour and relationships
 Generations growing apart on mobile internet use
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Hannah Shrimpton - Ipsos MORI

Hannah Shrimpton

Associate Director
Social Research Institute
Ipsos MORI

020 3059 5000

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